Zero Skateboards Rebrand

Based in Carlsbad, California, Zero is a highly durable skateboard brand priding itself in being one top brand in the industry; with their rough and tough image they’ve cemented themselves as one of the best pro and amateur skateboard brands in over 20 years. By refreshing the Zero brand I aimed to give them an updated look that emphasized their boards and the attitudes they portrayed. Everything from their logo to their website was updated in a simpler and more cohesive way that not only kept up with their image but made it more user friendly.